UCLA Hanoolim

OVERVIEW

Goal

• Increase the number of attendees for the club's mountain retreat

Outcome

• Attendance increased by 50%

Strategy

• Focus on creating interactive content to engage current and prospective members

• Create promotional material for trips and fundraisers

• Market the club for a variety of audiences to increase inclusion and Korean culture awareness

Hanoolim's mountain retreat (MT) generates 90% of the club's budget for the year. Every year, a video that references a popular Korean show or music video is created by the executive board and premiered at the retreat. To increase attendance, and thus budget, we created a countdown campaign where everyday for 5 days we would post a clue as to which popular Korean entertainment content the MT video would be referencing. The campaign generated a significant amount of interaction amongst members of the club and other UCLA students, driving attendance up.